6 Marketing Metrics You Will Actually Care About

Marketing is a crucial part of business growth, but, there's a lot of hot air and jargon. Cut through the BS and get to the important stuff.

Businesses work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts.

Do you know which metrics actually matter? In this cheat sheet of metrics, we'll share the six metrics that do.

In this brief 10-page cheat sheet, you'll find:

  • • 6 marketing metrics that prove the value of your marketing efforts
  • • Formulas and examples to help you calculate your own metrics
  • • Explanations and scenarios of why these metrics are important and how to interpret them


Download our cheat sheet on the true value of your marketing.